'Malarkey', 'Stuff', 'Big Bird', all words you heard during both the Vice Presidential and Presidential debates, they also happen to be trending topics on twitter. Just moments after each debate started, new twitter handles were created @paulryansbicep, @laughingjoebiden, each with hundreds of followers, more than I've gained over two years since joining. (that's not a plug) Do you remember where you were watching the debate four years ago? Or rather, how? Twitter was barely taking off, and now it seems as though it was made for events such as these. A hashtag can link you to millions of people all over the world. It doesn't matter whether you agree with one another or not, once there is a '#' in front of your topic, it acts as a key, unlocking thousands of conversation topics with others. (in 140 characters or less)
No matter what you're taking away from the debates, I think one thing we can all agree on, democrat or republican, is that in the past four years, social media has grown immensely. It makes sense, living in a society where technology has allowed us to gain access to basically anything in thirty minutes or less, the future is coming, faster than ever. If the speed that the fake candidate twitter handles were able to gain followers is any indication as to how fast word spreads on the internet, why wouldn't businesses use this free, relevant, social app? I've even overheard people say, "I'm not watching the debate, I'll just read twitter." These days people want to know exactly whats happening, while it's happening, and with many of these social media outlets, it's possible.
It's an extremely efficient way to promote your business, or product, and the proof is in the numbers. If it has had this much of an impact on the election, it will be interesting to see what happens next with social media. So if it's proven to be successful, why are so many companies still hesitant to concede to the world of social media?