Providing Value is More than just Creating an App or a Facebook Page

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Roni Zeiger, MD

It’s easy to get caught up in new marketing channels, without evaluating the value it provides to customers, or potential customers. In order to increase brand awareness and build meaningful content, you need to get inside the mind of the consumers.

At the ePharma Summit West, you’ll travel inside the minds of consumers via Roni Zeiger, MD, Co-Founder and CEO of Impatient Science and former Chief Health Strategist at Google. While at Google, Dr. Zeiger helped create everything from Google Flu Trends to Symptom Search, popular tools consumers use to manage their health needs.

"Mobile is redefining how people interact not only with online content, but with their world. It's also an opportunity for us to focus on providing real value that solves our users' problems." -Roni Zeiger

Following Dr. Zeiger’s guru presentation, Yolanda John-Morton of Lilly USA will share insight into their Lilly for Better Health tool, created to engage consumers and encourage them to make better health decisions.

For more information on this session and the rest of the event, download the brochure.

ePharma Summit West is taking place July 17-19, 2012 in San Francisco, California. Don’t forget, as a reader of the ePharma Summit Blog, when you register to join us and use code XP1756BLOG, you’ll receive an additional 10% of the current rate! If you have any questions about this year’s event, feel free to email Jennifer Pereira.