Marketing is critical to the success of any business, and over the last few years, social media strategy has also proven just as critical. It also shouldn't be it's own entity and Jordan Kasteler of Search Engine Land has a few great reasons why. The sales process is long, it doesn't start when someone arrives at a webpage. Social media should be in place all through out the sales funnel to provide engaging conversations and provide critical influence during the sales process. By reaching out and connecting and communicating with the customer at the beginning and throughout the the sales process, the power any company can hold over its customer is exponential. Not only are you connected with your customer throughout the sales process, but after and year round through your continual presence in social media.
This year at ePharma Summit West, Christy Cooper of Facebook will be presenting "How Do YOU Make Social Media Work for Pharma?". She works daily with Pharma companies to help them use Facebook as a platform to openly connect with their patients. For more information about Christy's presentation download the brochure here. If you're interested in joining Christy this July 17-19, 2012 in San Francisco, register today and mention XP1756BLOG to save an additional 10% off the standard rate!
One of Jordan's main arguments is that the social media team should be involved throughout the marketing process. Do you agree? What are the benefits of having social media integrated in to your marketing and sales teams?