Leading up to ePharma Summit West, we're going to spotlight our ePharma Summit West Gurus. Each has been presented with four questions that capture the essence of the ePharma West Conference. In this series, many will take the opportunity to share these with you.
These visionary experts are joining us in San Francisco to open your mind, challenge conventions and set the stage for the development of solutions and actions that immediately drive results. Today we feature Scott Oppliger, Founder & CEO, SocialVolt. For more information on Scott's presentation and the rest of the program, download the brochure here. If you'd like to join us July 17-19, 2012, in San Francisco, register today and mention code XP1756BLOG to save 10% off the current rate!
Today's Guru: Scott Oppliger, Founder & CEO, SocialVolt
His Presentation: What is the Real Risk of Losing Control of Your Brand Message Online? on Wednesday, July 18
Scott Oppliger's Four Questions:
Q: What makes you best suited to answer this question?
As founder and CEO of SocialVolt, I work with our clients in heavily regulated industries to help them manage their social media and brand messaging online. My background in regulated industries and expertise in social media have allowed me to help our clients successfully engage in social media. By drawing from my experiences and real world examples, I will be able to help the audience understand the real risks of losing control of brand messaging online.
Q: What is your favorite digital marketing campaign and why?
One of my favorite digital marketing campaigns from the pharma industry is from Sanofi US . Using a combination of Facebook, Twitter, YouTube and blogs, Sanofi US is a prime example of a company does an excellent job interacting with and listening to its customers on social channels. Its interactive blogs provide insight and guidance to consumers and the company excels at creating conversations on Twitter and Facebook. In a heavily regulated industry like pharma, where other companies are hesitant to engage in social media because of the potential risks, Sanofi US is demonstrating that social media engagement can be highly successful, as long as the campaign is a well-planned and carefully managed.
Q: If attendees could walk away having learned just one thing from your presentation, what do you hope it would be?
Despite the inherent risks that come with the openness of the medium, if you can understand and manage these risks, you can empower your employees to help you harness the value of social media and generate revenue and brand visibility.
Q: What do you hope to learn from attending the ePharma Summit West?
I hope to learn more about industry innovations in digital marketing from my fellow presenters and conference attendees, in particular where pharmaceutical marketing departments have been seeing success lately in terms of their campaigns. I am excited for the opportunity to share my knowledge and at the same time learn from other experts in the industry.