The 11 Most Frequently Asked ePharma Marketing Questions in 2011

What are the 11 most frequently asked questions on ePharma Marketing

11. How can digital Pharma marketing be innovative, while staying compliant, when there are no clear FDA guidelines on the way?
10. What channels work best for promoting to HCPs and Patients and what new channels and distribution platforms should I be using in 2012?
9. How can you be active and involved in the various social media channels without sounding like you’re "marketing"?
8. How is the sales force changing and what is the best way to leverage their relationships with HCPs for a full multi-channel approach? How does iPad detailing differ from a print/brochure detail?
7. What do I need to do to deploy an integrated mobile marketing strategy? How is pharma using QR codes, geo fencing, RFID and other tracking tools to measurable gains?
6. How will Pharma reinvent itself in the era of healthcare reform and how will Pharma change its marketing as a result?
5. How do I manage an effective Global Marketing Campaign?
4. How do you achieve seamless integration across distribution platforms?
3. What are the most relevant metrics for an integrated multi-channel marketing campaign and how do you measure success on and offline?
2. How can pharma marketers leverage EMR and ePrescribing technology in marketing to HCPs?
1. How can digital marketing increase my effectiveness as a pharma marketer with a shrinking budget?

All of these questions will be answered at the ePharma Summit. Download the agenda to see the comprehensive program.  As a reader of this blog, when you register to join us this February in New York and mention code XP1706BLOG, receive 10% off the current rate!