“When there's a lot of change there's a lot of opportunity,” Wetzel said. ”Consumers are more often getting healthcare information from digital and social channels. Traditional direct-to-consumer campaigns are under fire, the most innocuous campaigns are attacked because consumers are more skeptical of pharma advertising. Healthcare companies need compelling creative strategy and true consumer dialogue.”
What do you think of the joint venture into the pharma and social media sphere? We'd like to hear how you think this evolves -- will we see more partnerships to come?