Monday, March 30, 2009
The most useful aspect of the FBI’s PSA is the how-to approach for buying legit drugs.
• Require a prescription from a licensed doctor, usually by mail (if they accept a fax copy, they will always call your doctor to verify the prescription)
• Make you submit a detailed medical history
• Clearly state their payment, privacy, and shipping fees on their sites; and
• Use secure or encrypted website connections for transactions.
Thursday, March 26, 2009
The article suggests that software could become open source, and that innovators could modify it as to how each doctor and office will use it. It could also drive competition, flexibility and lower costs in the digital health realm. What do you think? Is open-source software one way to make digital health records more widely used? Do you have any other suggestions?
Tuesday, March 24, 2009
- Track your brand
- Know a patient opinion leader
- Support a social network
- hang with physicians
- Use video
- Go mobile
Monday, March 23, 2009
Friday, March 20, 2009
Thursday, March 19, 2009
Some of the issues discussed in the forum-based application are:
- Digital Marketing
- Direct-to-Consumer Marketing
- Multicultural Marketing
- Patient Education & Communication
- PhRMA Code
- Product Launch
- Sales-Force Effectiveness
Wednesday, March 18, 2009
David Levy responded:
Digitization of any kind of record poses a threat simply because of the ease of transferring bits instead of atoms.
When it comes to health records, I think that it will not matter as much as it will during the first few years. During the first few years the majority of the big stories will be about how the information is available for the positive (reduced medical errors, drug contraindications) and a bunch of scare stories ("Your information available to everyone, more at 11").
The reality is with the exception of extortion and illegal discrimination, there is not much of a downside to be learned from the release of digital health records. Most health information is already available within the health care industry and if you lie about it the person who has the liability is you.
Brain D. McCarthy of TipMedia thought:
Its the wave of the future. The world will be online, digitized and accessible. What it really comes down to is if someone wants your health records, your credit card numbers, your social security number or just about anything else with the means to gain access to this data, they will.
A Viper car alarm did not keep hundreds of thousands of cars from being stolen even though the car warned you not to break into it.
As access increases, so will fraud. With this fraud, new business opportunities will arise (how about ID Vault for example). Keep an open mind about it and protect your personal information (birth date, home address, mothers maiden name, canceled checks, etc). With just a little data, it seems folks are now able to steal your identity and go on that shopping binge they have been postponing.
And Alex Dillis believes:
Coming from the pharma industry, specifically clinical research, I believe that digitization of health records should go hand in hand with the mandate (regulation perhaps) that is similar to 21 CFR Part 11, Electronic Records, Electronic Signatures. Strict controls associated with the electronic system security and access, usage of electronic signatures, and data transmission (i.e. open vs. closed systems) must be implemented to ensure that the private health information is protected, is not intentionally or inadvertently transmitted to unauthorized individuals, and not being misused. HIPPA is a good start as a predicate rule.
Do you a have anything to add to these responses?
Thursday, April 16, 2009
5:00 PM - 7:00 PM
We'd like to invite you to our first Community 2.0 event of the season! On Thursday, April 16, we're hosting a free meet-up in New York City. Bring a friend and join us in midtown for the opportunity to network with your social media peers and meet the Community 2.0 team.
Legends New York
6 W 33rd Street (at 5th Avenue)
New York, NY 10079
This is free! You do not have to be registered for the C2.0 event to attend. It is an opportunity to meet and network with other social media peers in the New York area. Bring your friends and colleagues. There will be happy hour specials from 5-7. See you there!
RSVP Here: http://c20eastcoast-blog.eventbrite.com
Tuesday, March 17, 2009
Friday, March 13, 2009
Marcus Osborne, senior director for health care business development at Wal-Mart, had this to say about their new offer:
“We’re a high-volume, low-cost company. And I would argue that mentality is sorely lacking in the health care industry.”
Thursday, March 12, 2009
Research 2.0: How drug companies are using social networks to recruit patients for clinical research.
Do you think that this is a great way for the Pharma to work within the social space?
Alternatively, do you think that this sort of social network is too risky for Pharma?
Wednesday, March 11, 2009
According to WSJ.com, Baystate Medical Center in Springfield, Mass., has asked several anesthesiology journals to retract the studies, which appeared between 1996 and 2008, the WSJ reports. The hospital says its former chief of acute pain, Scott S. Reuben, faked data used in the studies.
Some of the studies reported favorable results from use of Pfizer’s Bextra and Merck’s Vioxx, both painkillers that have since been pulled from the market. Others offered good news about Pfizer’s pain drugs Lyrica Celebrex and Wyeth’s antidepressant Effexor XR. Doctors said Reuben’s work was particularly influential in pain treatment and that they were shocked by the news.
Read more on the WSJ.com's health blog.
Monday, March 9, 2009
Thursday, March 5, 2009
Some doctors have even go as far as to ask the site moderators to take down the negative comments, and many have refused. So what's your opinion about this? Just like restaurants, some doctors don't provide the best service. Shouldn't consumers be allowed to know what their experience will be before they walk through the doors of a clinic? Do you believe doctors or patients are right in this situation?
Wednesday, March 4, 2009
Read his thoughts in their entirety as his post, here.
What do you think? Should Pharma place more emphasis on eDetailing?