Tuesday, January 20, 2009
New Study "Physician Online Communities: Physician Social Networking and the New Online Opinion Leaders"
Some interesting findings from the research:
- Physicians currently participating in online physician communities should be of particular interest to pharma – as they write a mean of twenty-four more prescriptions per week than physicians with no interest in online physician communities.
- The majority of physicians report that they expect pharma to monitor professional community sites and view this monitoring as a positive undertaking.
For an excerpt of the findings, click here.
For an excerpt of the findings, read it here.
Source: Pharma Web