Within3, the largest online global social networking site for healthcare and life science professionals, conducted a research study asking the following two questions as posted in this Pharma 2.0 blog, to clinical oncologists, MDs, PhDs, and some researchers.
- Do you trust professional networking sites to collaborate/connect with peers?
- Do you use the web to search or collaborate with peers?
The results concluded that 86% of those polled do trust social networking sites, and 89% agreed with the second question. With many other social networking sites such as Facebook receiving a lot of interest from Media Buyers, it will be interesting to find out how the pharmaceutical industry will leverage these findings.