Digital marketing has evolved into a more sophisticated job and a necessary part of the marketing mix. Most importantly, in case your function wasn’t taken quite as seriously back in the day, it certainly is now—and you’re expected to drive ROI and deliver profitability! You’re now looking for ways to integrate your digital marketing efforts into mainstream marketing programs inside your organization.
At the ePharma Summit™ taking place on February 10-12 in New York City, the challenges and opportunities around change management will be addressed directly by our headlining keynote presenters. They’ll give you insights and strategies that will help you move your digital agenda and marketing organization forward and also inspire you along the way.
- - Thrive in the new world of healthcare with Jonathan Bush, Chief Executive Officer, athenahealth
- - Starting an innovation revolution with Lisa Bodell, Author, Kill the Company & Chief Executive Officer, futurethink
- - Innovate at the speed of change with Jeff Conklin, Senior Vice President, Global Commercial Operations, Bristol-Myers Squibb
- - Get a glimpse into the future of pharma marketing with Tom McCourt, Chief Commercial Officer, Ironwood Pharmaceuticals